Good link text should not be overly general. It should indicate the nature of the link and where readers will go when they click on the link. Word your text so that the target matches the readers' expectations within the context of the sentence.
In addition, hypertext links shouldn't talk about the mechanics of clicking. Here are a couple of examples of how not to link within a sentence:
- Click here to download the editor/browser Amaya.
- To download Amaya, go to the Amaya Web site and get the necessary software.
Both of these sentences divulge too much of the mechanics of getting the software. Instead, place you links in text like this:
- The editor/browser Amaya lets users create hypertext documents.
When possible, put the words conveying the most useful information at the front of the link text. Those are the words that users will see first when scanning Web pages for a link.
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